We are all inundated with the messaging that sex = dirty or taboo. Especially for anyone that falls outside of the cishetero box, sexual shame is pervasive in our society. When you walk into an Excitement adult store, not only are you able to walk into a judgment free zone as exactly who you are - but you’re walking into a store solely for the purpose of browsing sex related products. In and of itself, this is a huge slap in the face to the shame we’ve all been given.

Purchasing a sex toy for yourself is an act of self-love. It’s you saying to the world - I am a sexual being that deserves to experience sexual pleasure in this life. This ditching of sexual shame is especially important for the LGBTQ+ community!

Finally, sex toys can help us celebrate Pride because of how they allow us to explore our sexualities outside of the cisheteronormative sexual scripts we are given.

Instead of having sex based on what we’ve been taught is normal, moral, or right - we get to sensually explore our bodies based on pleasure and what feels good to us in our bodies. At their core, sex toys are just tools for sexual pleasure. They aren’t inherently gendered or come attached with narratives about how they should be used. You get to work with your unique body, desires, and creativity to experience something that works for you. What better way to celebrate Pride than to celebrate your own uniqueness?