Male Power Satin Lycra Jockstrap

Male Power pioneered the concept of “male lingerie,” a label coined by their visionary founder, Sam Baker. During the mid-1970s, when their company first opened for business, his ideas were original and audacious. Sam Baker encouraged men to liberate themselves from the shackles of traditional social acceptance and embrace their inner feelings and desires. They continue to promote that joyous and liberating ideology.